Refactoring a tech talk abstract
Rewriting a conference talk proposal to better “sell” the content.
Landing pages are written, not designed
As I’ve been reading up on marketing and copywriting, I realized something: as a programmer, ignorant of marketing and surrounded by countless slick pitches for programmer-oriented products, I had come…
Notes on Writing a Landing Page
I can consume gobs of material on marketing and copywriting, but when it comes time to actually write a landing page my mind suddenly goes blank. I had this happened…