As I’ve been reading up on marketing and copywriting, I realized something: as a programmer, ignorant of marketing and surrounded by countless slick pitches for programmer-oriented products, I had come to think of sales/landing pages as something you create, or design. (Or, more likely, hire someone else to design.)
Whereas the people I’m reading now talk about writing a landing page.
Sure, that might just be because they are professional copywriters.
But they are also professional marketers. And they lead with the assumption that a landing page is something you write.
Yeah, they usually have a few things to say about making it look nice. But looking nice is pretty far down their list of priorities. Let alone having something custom-designed and bespoke for your brand.
This makes the whole concept feel a lot more approachable for me.